top of page
CERTIFICATE IN MARKETING MANAGEMENT
This course provides an understanding of all the elements of Marketing management. Students will learn about 5 Ps and hone their skills in defining the marketing plan for a small and medium business enterprise. Studies will include Mark 2 Sales, Marketing Research, Digital Marketing, Global Business Environment and Global Supply Chain management. Students will develop various concepts and utilize course models to define strategies and key tactics for a real problem in retail, wholesale, manufacturing and service industries.
[ PROGRAM OUTLINE ]
Certificate in Marketing Management
Career Occupation*
(if applicable)
Students will develop concepts and applications for starting up their own Small and Medium Enterprises (SME) or applying for the following marketing roles:
• Marketing Specialist
• Marketing Research Analyst
• Offering Specialist
• Marketing Lead
• Social Media Marketing Expert
Program Duration
Total instructional hours: 360
Total instructional week: 24
[ PROGRAM ORGANIZATION ]
Title | # of Hours* |
|---|---|
Digital Marketing | 60 |
Global Business Environment | 60 |
Global Supply Chain Management | 60 |
Mark 2 Sales | 60 |
Marketing Research | 60 |
Principles of Marketing | 60 |
[ COURSE OUTLINE ]
Digital Marketing
Brief Course Description
This foundational course is designed to introduce students to digital marketing principles and tools and leverage these tools to engage customers and create business growth. Students explore social media tactics for online brand management, customer engagement, and business growth
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Global Business Environment
Brief Course Description
This course covers the context in which international trade takes place and the opportunities and challenges it represents for global business. Global issues such as culture and ethics will be discussed in detail. In addition, other problems such as a code of conduct for international trade
professionals, human rights, ethical practices, diversity in the workplace and the environment will be of particular interest. This course content also addresses cultural aspects of international business and the importance of e-commerce for facilitating international trade.
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Global Supply Chain Management
Brief Course Description
This course provides prospective students with the insights and frameworks necessary to make strategic decisions in the supply chain. The students will review stages of supply chain management, manage risks and develop supply chain management strategies.
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Mark 2 Sales
Brief Course Description
This preparatory course is designed to assist students in developing sales concepts, honing communication skills, building self-confidence during the marketing and sales presentations, and providing a solid background in professional selling. The prospective students will learn the basic selling approaches and practice the role play in the academic environment, which are essential to most marketing and sales career or any small/medium entrepreneurial opportunities.
Course Prerequisites
None
Course Duration
Edition 3 months (60 hours)
[ COURSE OUTLINE ]
Marketing Research
Brief Course Description
This course provides the student with in-depth know-how of market research practice and procedure. Students go through the eleven steps of the marketing research process and apply them to the assigned case studies. Major components of this course include an overview of the research process, sample selection and design, data collection procedures, analyses, and interpretation of data. The theoretical course curriculum is supplemented by a final group research project which enables the student to put the concepts into practice.
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Principles of Marketing
Brief Course Description
This introductory course provides students with a solid grounding in marketing and is developed to introduce students to the principles and practices of marketing management in the modern corporate environment. This course evaluates the consumer market for goods and services and then proceeds to examine the major decision areas of marketing: identifying and selecting target markets, product, price, distribution, and integrated marketing communications. Key concepts
including marketing mix, marketing strategy, and marketing best practices are introduced and explored. Analytical frameworks used to assist in making marketing decisions are also discussed. Emphasis is placed on the formulation and management of integrated marketing strategies that play a role in achieving organizational objectives. In addition, this course is designed to provide opportunities for students to improve critical thinking and information management skills.
Course Prerequisites
None
Course Duration
3 months (60 hours)
bottom of page