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CERTIFICATE IN INTERNATIONAL BUSINESS
This course provides an understanding of all the elements of Globalization as they have changed the way business works. Students will learn the risks and challenges involved in doing business globally and hone their mitigation strategies.
Topics would include: Global Supply Chain
[ PROGRAM OUTLINE ]
Certificate in International Business
Career Occupation*
(if applicable)
Students will develop concepts and applications for starting up their own Small and Medium Enterprises (SME) or applying for the following marketing roles:
• Administrative Associate
• Marketing Specialist
• Account Manager
• Marketing Research Analyst
• Sales Associate
• Marketing Lead
Program Duration
Total instructional hours: 360
Total instructional week: 24
[ PROGRAM ORGANIZATION ]
Title | # of Hours* |
|---|---|
International Marketing | 60 |
Global Business Environment | 60 |
International Entrepreneurship | 60 |
Global Supply Chain Management | 60 |
Introduction to International Business | 60 |
Cultural Diversity and Etiquettes | 60 |
[ COURSE OUTLINE ]
International Marketing
Brief Course Description
This introductory course provides students with a solid grounding in international marketing and is developed to introduce students to the principles and practices of marketing management in the modern and global corporate environment. This course evaluates the consumer market for goods and services and then proceeds to examine the major decision areas of marketing: identifying and selecting target markets, product, price, distribution, and integrated marketing communications globally. Key concepts including marketing mix, marketing strategy, and marketing best practices are introduced and explored in the light of chapter case studies. Analytical frameworks used to assist in making marketing decisions are also discussed. Emphasis is placed on the formulation and management of integrated marketing strategies that play a role in achieving organizational objectives. In addition, this course is designed to provide opportunities for students to improve critical thinking and information management skills glabally
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Global Business Environment
Brief Course Description
This course covers the context in which international trade takes place and the opportunities and challenges it represents for global business. Global issues such as culture and ethics will be discussed in detail. In addition, other problems such as a code of conduct for international trade professionals, human rights, ethical practices, diversity in the workplace and the environment will be of particular interest. This course content also addresses cultural aspects of international business and the importance of e-commerce for facilitating international trade.
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Global Supply Chain Management
Brief Course Description
This course provides prospective students with the insights and frameworks necessary to make strategic decisions in the supply chain. The students will review stages of supply chain management, manage risksand develop supply chain management strategies.
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
International Entrepreneurship
Brief Course Description
This course introduces students to the attributes, skills, tools, and knowledge that are required to become a successful entrepreneur or to function in small and medium enterprises internationally. The main emphasis is placed on developing the competencies needed to critically evaluate potential business opportunities, create appropriate strategies to explore identified options,
develop a business plan, source and validate available financing alternatives, establish the enterprise and manage its growth and development globally.
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Cultural Diversity and Etiqueettes
Brief Course Description
This course introduces the student Participants to understand the skills and knowledge required to become culturally competent in their daily work interactions. In addition, participants will understand how culture impacts human behavior and learn practical strategies to prevent or deal with disharmony in the workplace. Students will have an increased understanding of the cultural influences on human behavior and how individuals can proactively and sensitively deal with cross-cultural misunderstandings in their workplace. Participants will gain ideas for dealing with conflict between co-workers as well as be able to identify when conflict has a cultural component.
Course Prerequisites
None
Course Duration
3 months (60 hours)
[ COURSE OUTLINE ]
Introduction to International Business
Brief Course Description
This course provides an overview of how businesses function in general and specifically reviews business within the International context. The course also examines the relationships between the organization and its owners, employees, customers, suppliers, governments and the community. Finally, the course provides an overview of the various functional areas within a typical organization and explores the currentCanadian business environment.
Course Prerequisites
None
Course Duration
3 months (60 hours)
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